US Top News and Analysis13d ago
Target, Walmart and Amazon among brands losing LGBTQ+ consumer spending, new survey saysAIneutral
A new survey by the Human Rights Campaign (HRC) finds that LGBTQ+ consumers are shifting their spending towards companies that support diversity, equity, and inclusion (DEI), and away from those that do not. Brands such as Target, Walmart, and Amazon are among those losing spending from this demographic. The survey suggests that companies' stances on social issues can significantly impact their appeal to LGBTQ+ consumers.
Impact: The shift in spending habits among LGBTQ+ consumers may impact the sales and revenue of companies perceived as lacking support for DEI initiatives.
Not investment advice